Tuesday, October 28, 2008
Corporate appropriation of Street Culture
One thing I really despise is the all too common practice of big corporations trying to latch onto and copy street culture in order to make themselves look hip and cool so they can sell stuff to gullible fools. It always turns my stomach. I don't like fashion. I like people to have style and look good and feel good about themselves but the best style is the one you develop for yourself. People who spend shitloads of money on poor imitations of military jackets for instance when they could go and buy the real thing for a fraction of the price. Another good example is the rise of the shop bought fixie, wasn't the whole point to convert it yourself? Why are there so many losers out there?
On more than one occasion I've ridden past the Enmore stencil wall and seen it being used as a backdrop for advertising shoots. Girls dressed up as goths or boys dressed as hipsters posing with skateboards that they can't actually ride. That's bad enough. But to actually paint over the whole wall just to advertise fizzy drink...I really find it hard to believe that even in the shallow, morally bankrupt world of corporate marketing they can be this hypocritical. Destroying real street culture so that you can create an empty, bastardised version of it to sell crap. What do you think would happen if we painted on one of their walls?
This company sells a drink that costs them about 1-2 cents a bottle to produce. The company pays $200 for a water extraction licence and sells it in separate plastic bottles for more than $10 million a year. Each plastic bottle takes a fifth of a litre of crude oil to make. This disgustingly popular drink is one of the top ten grocery items bought in Australia. What a bunch of suckers. Don't buy it, if you see someone else buying it tell them not to.
This is just one of the recent artworks that was painted over.
Thankfully the locals have moved quickly to express their opinion in the way they know best. The only good thing about oppression is that it does lead to good Art.