Directly above this ad was an article which graphically illustrates the results of this kind of thinking. In Sydney 1600 people a year die because of air pollution (90% of which comes from cars) The article also states that Sydney has seen an explosion in car use with 7.7 million fewer trips being made by public transport than there were six years ago. (click on the article to see the larger version)
Check out the double chin on the poor suffering commuter. What he really needs to do is start cycling to work.