Friday, March 30, 2007

Sydney Body Art Riders on Chaser

This year's first episode of The Chaser's War on Everything went to air on Wednesday and pulled in a massive 1.2 Million viewers. A quarter of the people watching TV in Australia were watching Chaser! We have a new time slot which helped a lot and there has been a lot of publicity, no thanks to the ABC though. The ABC promised us LOTS OF BILLBOARDS to promote the show. Big ones. But as usual when it came to the crunch the ABC cried poor. We insisted. So they got us the cheapest billboards they could find. Here's what they got us. Let this be a lesson to you: always read the fine print...

Fortunately however the Sydney Body Art Ride came to our assistance and sent along five riders to sit naked in the audience which naturally generated a huge amount of free publicity in the media.

Thanks guys for making our show such a success!

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